How do I calculate my first product in Peak Unit Economics?

Eight inputs are enough: price, VAT, purchase price, shipping, pick & pack, payment fee, return rate and CAC. Peak calculates from the first number on and finally shows contribution margin, break-even CAC, headroom and break-even ROAS.

1. 01Open Peak Unit Economics and click “Calculate first product”.
2. 02Choose the type (product, SaaS, service …) and the channel.
3. 03Take a product from Peak Products or create a new one. It's the same product in all apps.
4. 04Enter price, costs, returns and CAC. If a number is missing, leave it empty or mark it as an estimate.
5. 05Check the result and click “Save model”.