How does an idea become a finished post?

Under Ideas, capture the idea in one sentence, with a link as the source if you like. “Turn into draft” opens it in the studio: brief, draft and a separate variant for each channel with that channel's rules. Suggestions for hooks, outline or caption are just suggestions; only “Insert” applies them. It stays the same idea, just further along.

1. 01Open Peak Content → Ideas and capture the idea.
2. 02“Turn into draft” takes you to the studio.
3. 03Write the brief and draft; every saved version is kept.
4. 04Create a variant for each channel and check the preview.