AnswerPeak Growth
Where do the numbers in Peak Growth come from?
Orders, revenue and contribution margin come from Peak Profit, ad spend from Google Ads or your import in Peak Profit, traffic and funnel live from GA4, campaigns from Peak UTM and the guardrail from Peak Break-even ROAS. Every number carries its source: “Reported by Google Ads”, “Attributed by GA4”, “Blended” or “Estimate”. Missing ad spend never counts as zero, and the data status at the top of each page shows what is stale or missing.
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