Peak Growth

When does Peak Growth recommend spending more budget?

Only when five checks pass: the channel is estimated to earn more contribution than it costs, the advertised products last longer than your minimum coverage, conversion hasn't collapsed, the budget or cash limit can carry the extra spend and the data is reliable enough. Peak then suggests a test with +15% for 7 days. Peak never changes a budget itself.

1. 01Open Scale → Plan & scaling.
2. 02Read the five checks per channel.
3. 03Create the test as an experiment or record the decision in Peak Log.

Where do I set budget, monthly target and sources for Peak Growth?

Under Scale → “Budget & settings”. There you enter the monthly ad budget, a cash limit for extra spend, the monthly target (revenue or contribution margin), the minimum inventory coverage before scaling, materiality, the GA4 property ID and the Google Ads customer ID.

1. 01Open Peak Growth → Scale.
2. 02Choose “Budget & settings”.
3. 03Enter values and click “Save”.

How do I bring my Google Ads costs into Peak Growth?

Connect Google Ads under Settings → Integrations, enter the Google Ads customer ID under Scale → “Budget & settings”, and choose “Sync Google Ads costs” under Acquire or Budget. Peak only reads; nothing is changed in Google Ads.

How do I act on a suggestion from Peak Growth?

On Today, every suggestion has its action: create it as an experiment draft in Peak Experiments, as a task in Peak Work, or play it through as a scenario. With “Record decision”, you choose Implement, Defer or Don't implement, optionally with a reason, and save it in Peak Log.

How do I work out in Peak Growth what a change would bring?

Under Scale → “Plan & scaling” in the “What if” section. You change ad budget, cost per click, purchase rate, basket value, discount or refund rate and see baseline versus scenario for 30 days. A scenario isn't a forecast and doesn't change actuals. You can save it with a name.

Where do the numbers in Peak Growth come from?

Orders, revenue and contribution margin come from Peak Profit, ad spend from Google Ads or your import in Peak Profit, traffic and funnel live from GA4, campaigns from Peak UTM and the guardrail from Peak Break-even ROAS. Every number carries its source: “Reported by Google Ads”, “Attributed by GA4”, “Blended” or “Estimate”. Missing ad spend never counts as zero, and the data status at the top of each page shows what is stale or missing.

How does Peak Growth determine the bottleneck?

Peak compares candidates from data quality, unit economics, acquisition cost, conversion, traffic, basket, inventory and budget, and picks the one with the largest expected contribution margin, weighted by certainty, urgency and effort. That is deliberately not the step with the lowest rate. Every bottleneck shows what speaks for and against it; correlations are not causes.

What does Peak Growth calculate with a monthly target?

Growth calculates backward: how many orders are needed, or which purchase rate, or which ad spend, to reach the target, compared with the last 30 days. The target is revenue or contribution margin. Detailed funnel plans stay in the Funnel Planner.

Peak Growth shows “No orders yet”. What's missing?

Growth calculates with the orders from Peak Profit. If there are none there, Growth only shows what's missing. Connect Shopify or import orders into Peak Profit. If Shopify is already connected, fetch the orders into Peak Profit once.

1. 01Choose “Fetch orders in Peak Profit”.
2. 02In Peak Profit, connect Shopify or import orders.
3. 03Back in Growth: the metrics are now based on real numbers.
4. 04Just looking? “View sample store” shows Growth with sample data; nothing is saved.

Why don't I see a funnel under Convert?

The funnel comes live from Google Analytics 4. Without a GA4 connection or without an entered property, there's no funnel. Peak only reads reports; nothing is stored.

1. 01If GA4 isn't connected yet: “Connect GA4 →” and connect the organization in Settings.
2. 02If GA4 is connected: “Enter property →” and enter the GA4 property ID under Scale → “Budget & settings”.
3. 03If it says “GA4 couldn't be read”: check the connection in Settings and reconnect.

Why does “Products × channel” stay empty?

Product × channel only appears when a campaign in Peak UTM has links to products and its utm_campaign value exactly matches the ad spend. Without this mapping, Growth still works, just without the product link.

1. 01Create or open a campaign in Peak UTM.
2. 02Set links to the advertised products.
3. 03Write the utm_campaign value exactly like the campaign name in the ad spend.