AnswerPeak Break-even ROAS
Why does my target ROAS differ from the ROAS in Meta or Google?
By default Peak calculates with revenue excluding VAT after discounts. Ad platforms often report gross revenue including VAT and credit themselves with purchases through their own attribution. In the calculator under āTargets & definitionā, set the revenue basis to āGrossā when you compare with platform figures, and mark the channels as platform attribution. Platform ROAS is never the same as booked revenue.
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