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How-toPeak Unit Economics

How do I define which margin is healthy for us?

Under “Insights” → “Targets & guardrails”: minimum CM I, CM II and CM III; maximum break-even ROAS, CAC utilization, return rate, payment fees and landed COGS. The defaults are Peak standard values, not industry benchmarks. They apply to the whole workspace, and the scorecard recalculates accordingly.

  1. Open “Insights” and scroll to “Targets & guardrails”.
  2. Adjust the values to your model.
  3. Click “Set as our guardrails” or “Save guardrails”.

Next step

Open insights

Explains this message

  • The guardrails weren't saved. The previous ones still apply.

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