What does Win-back show, and does Peak contact the customers?

Under Retention → “Win-back”, you see repeat buyers who are buying much later than usual, grouped by their last product and the channel of their first order. You also see how many have a high customer value, who experienced friction, and what a 10, 15 or 20% discount per order would cost. One-time buyers don't count here. Peak doesn't contact anyone: you plan the outreach in your email tool and record what was decided here with “Record decision”.