AnswerPeak Profit
What's the difference between ROAS, POAS and break-even ROAS?
ROAS is revenue per advertising euro and ignores margin. POAS is contribution margin before advertising per advertising euro: above 1, advertising makes money. Break-even ROAS is the ROAS at which advertising pays for itself at your margins. Peak calculates all three “blended”, meaning all ad spend against all orders.
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