What do Critical, Break-even, Healthy, On target and Scale mean?

These are the profit zones of your current ROAS compared with your thresholds. Critical: every order through advertising costs money. Break-even: roughly no contribution after advertising. Healthy: positive, but below your target. On target: your target profit is reached. Scale: well above target. Without actuals, Peak shows “Actuals missing”.

1. 01Open the “Calculator” and enter revenue and ad spend under “Actuals”.
2. 02Under “Channels”, add the channels you advertise on and choose their attribution.
3. 03Read the zone and recommendation in the overview.