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How do short links and QR codes work?

In the builder, turn on “Short link and QR code”. The short link leads through Peak to the final URL, so you can change the landing page later without reprinting QR codes. Peak counts clicks via the short link without an IP address; bots and link previews don't count. Paused or archived links no longer forward; after an end date, the link forwards to another page or nowhere, as you set it.

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