Peak UTM

How do I build a tracking link with Peak UTM?

You choose the landing page, campaign and channel. Peak sets source, medium and campaign according to your standard, and content is built from audience, format and creative. On the right you see the finished URL, where each value comes from and whether everything follows the rules.

1. 01Open Peak UTM and click “Create link”.
2. 02Paste the landing page and choose a campaign or create one.
3. 03Choose the channel and fill in the context, for example creative.
4. 04Fix red notices by clicking the suggestion, then click “Create link”.
5. 05Copy the URL or the short link, or download the QR code.

How do I bring in existing links from a spreadsheet?

Under “Many links at once” → “Import & clean up”, paste URLs, one per line, or a CSV with a url column. Peak breaks down each link, rewrites the values according to your standard and shows every correction. Only your click applies them; duplicates and faulty rows stay out.

How do I create links for several channels and creatives at once?

Under “Many links at once” → “Matrix”, choose campaign, landing pages, channels and optionally creatives. Peak builds every combination according to your standard and shows each link with its check in the preview before anything is created. At most 200 links at once.

1. 01Open “Links” → “Many links at once” and choose “Matrix”.
2. 02Choose the campaign and enter the landing pages, one per line.
3. 03Choose the channels and optionally enter creatives, one per line.
4. 04Check the preview. “! already exists” and “! duplicate in matrix” mark duplicates.
5. 05Click “Create … links”.

How do I create a campaign in Peak UTM?

A campaign bundles period, market and channels. From it, Peak builds utm_campaign according to your pattern, the same for every link. You create it under “Campaigns” or directly in the builder.

1. 01Open “Campaigns” and click “New campaign”.
2. 02Enter a name, for example “Black Friday 2026”, and optionally fill in start, end, market, funnel stage and channels.
3. 03Click “Create campaign” and then create links for the campaign.

How do I pause or archive a link?

In the link library, open the link and click “Pause” or “Archive”. For several links, check them in the list and use the buttons above. Archived links are kept with their history, but their short link no longer redirects. “Activate” and “Restore” undo this.

How do I change the tracking standard, meaning allowed sources, mediums and naming rules?

Under “Templates” you'll find your standard: naming rules, domains & channels, allowed values, aliases and templates. The organization's owners and admins can change it; everyone else can see how Peak names things. Changes apply to new links; existing ones stay as they are.

1. 01Open “Templates”.
2. 02Adjust the patterns under “Naming rules” or add sources and mediums under “Allowed values”.
3. 03With “Allowed values only” on, other values are rejected; off, Peak only warns.
4. 04Click “Save standard”.

How do I export my links as CSV?

In the link library, click “Export CSV”. If you've checked links, Peak exports only those; otherwise, all links in the current list.

How do short links and QR codes work?

In the builder, turn on “Short link and QR code”. The short link leads through Peak to the final URL, so you can change the landing page later without reprinting QR codes. Peak counts clicks via the short link without an IP address; bots and link previews don't count. Paused or archived links no longer forward; after an end date, the link forwards to another page or nowhere, as you set it.

What does the tracking hygiene percentage mean?

The share of your active links that follow the saved standard: required fields set, only allowed values, templates followed. Below it are the specific issues, such as unknown sources, duplicate links, links without a campaign or landing pages that don't respond. The number is recalculated every time and never stored.

Who changed a link, and how often was it clicked?

Open the link in the link library. “History” lists every change with person and time. If the link has a short link, “Clicks · 90 days” shows the visits, counted without IP addresses and without bots.

“… is not an allowed source in your organization”: what now?

Your standard allows only certain sources and mediums, so analytics doesn't fragment. Usually Peak suggests the right value (facebook → meta); clicking the suggestion applies it. If the new value is intended, an owner or admin approves it under Templates. With “Allowed values only” turned off, Peak only warns.

Opening a short link says “This link isn't active.” Why?

The short link was paused, has expired or doesn't exist. Check the link's status in the link library. If it's paused, click “Activate”; if it's archived, “Restore”. For expired links, the end date determines what happens.

“This short link is already taken. Choose another one.” What should I do?

Each short link can only be used once. Change the “Short link” field in the builder (lowercase letters, digits and hyphens) or click “Suggest” next to it, and Peak generates a new one.

“The landing page isn't a valid web address.” What's wrong?

The landing page must be a web address with a domain, for example https://www.example.com/offer. If https:// is missing, Peak adds it; other protocols and addresses without a domain don't work. It's best to copy the address straight from the browser's address bar.