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How-toPeak UTM

How do I create a campaign in Peak UTM?

A campaign bundles period, market and channels. From it, Peak builds utm_campaign according to your pattern, the same for every link. You create it under “Campaigns” or directly in the builder.

  1. Open “Campaigns” and click “New campaign”.
  2. Enter a name, for example “Black Friday 2026”, and optionally fill in start, end, market, funnel stage and channels.
  3. Click “Create campaign” and then create links for the campaign.

Next step

Open campaigns

Explains this message

  • The campaign needs a name.
  • The campaign couldn't be saved. Please try again.

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